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EXTRA 15% OFF WHEN YOU BUY 2
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4.8/5 · Based on 1,200+ reviews

SERAPHINA

R 1,799.00 R 899.00 SAVE 50%
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DESCRIPTION

FEATURES
An elegant and contemporary design bag that stands out for its soft lines and artisanal-inspired front detail. Its compact and structured silhouette offers the perfect balance between style and functionality, while its high-quality smooth finish adds a sophisticated and timeless air. The adjustable strap allows it to be worn on the shoulder or crossbody, comfortably adapting to different moments of the day.

WHY OUR CUSTOMERS LOVE IT?
Because it is lightweight, practical, and very versatile. Its ideal size allows you to carry the essentials without being bulky, and its minimalist design easily complements any outfit. Perfect for those looking for a functional bag with a premium aesthetic for everyday use.

SPECIFICATIONS
Type: Structured crossbody bag
Format: Compact and functional
Closure: Secure magnetic
Strap: Adjustable and removable (approx. length 98 cm)
Dimensions: 22 cm x 14 cm x 12.5 cm (Length x Height x Width)
Handle height: 24.5 cm
Material: High-quality soft and durable exterior
Style: Elegant, minimalist, and modern
Season: All year round
Recommended use: Daily, travel, leisure, and urban or casual chic looks

SIZE GUIDE

Start with your usual size. Fit may vary slightly between styles, so we recommend checking the Fit indicator above before ordering. If you're unsure between sizes or need a little help, our customer care team is here for you.

SHIPPING & RETURNS

Free tracked shipping is available across South Africa. Orders are typically dispatched within 1–3 business days. If your piece isn't quite right, you have 30 days from delivery to request a return, subject to our Returns & Refunds Policy.

Loved by women across South Africa
1,200+ reviews from the Amara community
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SHOP WITH CONFIDENCE

30 Days to Decide

We want you to feel confident choosing Amara. If your piece isn't quite right, you have 30 days from delivery to request a return, provided it is unworn, unwashed and returned in its original condition with all tags attached.

Simple returns. Clear conditions. No unnecessary stress.

WORN & LOVED

Real women. Real days.
Pieces they reach for again.

See how women across South Africa are wearing their Amara favourites in everyday life.

South African woman wearing a green floral Amara jumpsuit
★★★★★

“I bought this for the start of spring and it has already become one of those easy pieces I reach for. The fit is relaxed, the pockets are useful and the little floral print gives it such a lovely finish.”

Naledi S. Johannesburg ✓ Verified purchase
South African woman wearing a grey floral Amara jumpsuit
★★★★★

“Very comfortable through the body and so easy to move in. I wore mine with flat sandals for a day out and still felt properly dressed without having to think too much about the outfit.”

Lerato M. Pretoria ✓ Verified purchase
South African woman wearing a grey embroidered Amara dress
★★★★★

“The embroidery is even prettier in person. I love the way the dress falls away from the body without feeling shapeless. I wore it through a long lunch and never felt the need to adjust anything.”

Zanele K. Stellenbosch ✓ Verified purchase
South African woman wearing a mint Amara kaftan
★★★★★

“Exactly what I wanted as the warmer days start coming back. It feels loose and light, but the white detailing makes it look much more considered than a simple throw-on piece.”

Thandi N. Durban ✓ Verified purchase
South African woman wearing a white Amara dress
★★★★★

“Simple in the best way. I really like the sleeve shape and the wooden buttons, and the fabric has that relaxed natural look I was hoping for. I have already worn it with several different sandals.”

Michelle V. Cape Town ✓ Verified purchase
South African woman wearing a mint embroidered Amara dress
★★★★★

“Such a beautiful soft green. I wore it to a family lunch and loved that the embroidery gives it something special while the shape still feels relaxed and very easy to wear.”

Priya N. Umhlanga ✓ Verified purchase
South African woman wearing a pink embroidered Amara dress
★★★★★

“I bought this for my sister's birthday lunch. The colour is soft and beautiful and the embroidery is lovely. I felt special in it, but still completely like myself.”

Aisha P. Sandton ✓ Verified purchase
South African woman wearing a neutral colour-block Amara maxi dress
★★★★☆

“I wasn't completely sure about the different panels when I ordered it, but they fall beautifully once the dress is on. It feels relaxed without looking shapeless, and I love the pockets.”

Carla J. Somerset West ✓ Verified purchase
South African woman wearing a beige and black Amara kaftan
★★★★★

“One of the easiest pieces in my wardrobe. I add flat sandals and earrings and I'm ready. The black lines give it enough structure that the relaxed shape never feels too plain.”

Nokuthula R. Johannesburg ✓ Verified purchase
Three generations of the Amara Sandton family inside Grandmother Grace's boutique

CHOSEN WITH THE SAME EYE

From Grandmother Grace to Amara.

Grace taught us to see the woman before the clothes. Today, Amara carries that same instinct into every piece she chooses, looking for femininity, ease and that feeling of looking in the mirror and still seeing yourself.

Three generations. One story. Women dressing women.

DISCOVER OUR STORY

NEED A LITTLE HELP?

STILL HAVE A QUESTION?

A few quick answers before you decide.

How do I choose the right size?

Start with your usual size. Fit can vary slightly between styles, so we recommend checking the sizing information and Fit indicator on the product page before ordering. If you're unsure, our customer care team is here to help.

When will my order be dispatched?

Orders are typically dispatched within 1–3 business days. Once your parcel has been dispatched, we'll send you an email with your tracking information.

What if the fit isn't right?

If your piece isn't quite right, you have 30 days from delivery to request a return. Items must be unworn, unwashed, in their original condition and returned with all original tags attached.

How can I track my order?

As soon as your order has been dispatched, you'll receive a tracking link by email. You can also check the latest status of your parcel on our Track Your Order page.

30-DAY RETURNS

Changed your mind? You have 30 days from delivery to request a return.

FREE TRACKED SHIPPING

Free delivery across South Africa with tracking from dispatch to your door.

SECURE CHECKOUT

Your payment is protected through secure, encrypted checkout.