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Woman wearing an elegant summer dress from Amara Sandton

SAVE UP TO 50%

Dressed well, without trying too hard.

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Elegant summer fashion by Amara Sandton

SAVE UP TO 50%

Dressed well, without trying too hard.

Shop Now

Some things are passed from woman to woman.

Before we knew what was in fashion, we learned by watching the women around us. Amara was born from that same idea — feminine, flattering pieces that make feeling well dressed beautifully simple.

Discover Amara

What women are saying

Loved for how it feels.
Remembered for how it fits.

Easy pieces for real days, warm weather and feeling beautifully put together.

Woman wearing a floral Amara dress
★★★★★

“I love how this falls on me. It's light, feminine and so easy to wear on warm days. I wore it for lunch and felt comfortable and well dressed the entire afternoon.”

Louise R. Stellenbosch Verified purchase
Woman wearing a burgundy Amara dress
★★★★★

“The shape is so flattering and the skirt moves beautifully when you walk. I wore it out to dinner and felt comfortable from the moment I put it on until I got home.”

Priya N. Umhlanga Verified purchase
Woman wearing a blue and red floral Amara dress
★★★★☆

“The colours are gorgeous in person and it makes getting dressed so easy because the dress really does all the work. I'd happily buy another if more prints become available.”

Zanele K. Pretoria Verified purchase
Woman wearing a pink pleated Amara dress
★★★★★

“Bought this for a family celebration and absolutely loved wearing it. The pleats move beautifully and the waist gives such a lovely shape. I felt really good in it.”

Naledi S. Johannesburg Verified purchase
Woman wearing a black Amara summer dress
★★★★★

“This has quickly become one of my easiest dresses to wear. It's light, comfortable and still looks so put together with just a hat, sandals and my usual bag.”

Lauren M. Cape Town Verified purchase
Woman wearing a white Amara summer dress
★★★★☆

“Such an easy dress for summer. It feels light, looks fresh and I've already found myself reaching for it more than once. I'd love to see this exact style in more colours.”

Michelle V. Centurion Verified purchase
Woman wearing an elegant layered Amara dress
★★★★★

“It looks beautifully dressed up but still feels so easy to wear. I wore it for dinner and was comfortable for hours. Definitely one of those pieces that makes you feel instantly elegant.”

Aisha P. Sandton Verified purchase
Woman wearing a simple black Amara dress
★★★★★

“This is the one I reach for when I don't want to think too much about what to wear. It's comfortable and I can change the whole look just with jewellery and different shoes.”

Carla J. Somerset West Verified purchase
Woman wearing a relaxed white Amara dress
★★★★★

“Exactly the sort of dress I wanted for warmer days. Sandals, a bag and I'm ready to go. Comfortable, simple and still makes me feel properly dressed.”

Thandi M. Johannesburg Verified purchase

NEED A LITTLE HELP?

FREQUENTLY ASKED QUESTIONS

Everything you need to know before placing your order.

Do you deliver across South Africa?

Yes. We deliver to customers across South Africa. Once your order has been dispatched, you'll receive an email with your tracking information so you can follow your parcel until it reaches you.

How long will my order take to arrive?

Delivery times depend on your location and the shipping method available for your order. As soon as your parcel has been dispatched, you'll receive a tracking link so you can follow its progress through to delivery.

How do I choose the right size?

Each product page includes sizing information to help you choose the best fit. We recommend comparing the measurements with a similar piece you already own and checking any product-specific fit notes before ordering.

What if the fit isn't right?

If your piece isn't quite right for you, you have 30 days from delivery to request a return. Items must be unworn, unwashed, in their original condition and returned with all original tags attached.

Which payment methods do you accept?

We accept the secure payment methods displayed at checkout, including major debit and credit cards. Payment information is processed securely and your card details are not stored by Amara Sandton.

What if I receive a damaged or incorrect item?

Please contact us as soon as possible with your order number and clear photos of the item you received. Our customer care team will review the issue and help arrange the appropriate solution.

30-DAY RETURNS

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