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Amara and her mother inside the family boutique in Sandton

IT ALL STARTED IN A SMALL BOUTIQUE IN SANDTON

Three generations. One story. Women dressing women.

Grandmother Grace taught us to put the woman first. Today, her daughter keeps that legacy alive through her own creations, and Amara chooses each piece with the same care.

SHOP THE SPRING EDIT
4.8/5 BASED ON 1,200+ REVIEWS
TRUSTED BY WOMEN ACROSS SOUTH AFRICA
THREE GENERATIONS. ONE STANDARD OF CARE.
4.8/5 BASED ON 1,200+ REVIEWS
TRUSTED BY WOMEN ACROSS SOUTH AFRICA
THREE GENERATIONS. ONE STANDARD OF CARE.

Three generations of the Amara Sandton family inside Grandmother Grace's boutique in Sandton

WHERE IT ALL BEGAN

She taught them to see the woman before the clothes.

In her small boutique in Sandton, Grandmother Grace passed down more than a love of beautiful pieces. Her daughter carried that care into what she creates. Amara carried it into what she chooses. And the woman has always remained at the heart of it.

DISCOVER OUR STORY

WORN & LOVED

Real women. Real days.
Pieces they reach for again.

See how women across South Africa are wearing their Amara favourites in everyday life.

South African woman wearing a green floral Amara jumpsuit
★★★★★

“I bought this for the start of spring and it has already become one of those easy pieces I reach for. The fit is relaxed, the pockets are useful and the little floral print gives it such a lovely finish.”

Naledi S. Johannesburg ✓ Verified purchase
South African woman wearing a grey floral Amara jumpsuit
★★★★★

“Very comfortable through the body and so easy to move in. I wore mine with flat sandals for a day out and still felt properly dressed without having to think too much about the outfit.”

Lerato M. Pretoria ✓ Verified purchase
South African woman wearing a grey embroidered Amara dress
★★★★★

“The embroidery is even prettier in person. I love the way the dress falls away from the body without feeling shapeless. I wore it through a long lunch and never felt the need to adjust anything.”

Zanele K. Stellenbosch ✓ Verified purchase
South African woman wearing a mint Amara kaftan
★★★★★

“Exactly what I wanted as the warmer days start coming back. It feels loose and light, but the white detailing makes it look much more considered than a simple throw-on piece.”

Thandi N. Durban ✓ Verified purchase
South African woman wearing a white Amara dress
★★★★★

“Simple in the best way. I really like the sleeve shape and the wooden buttons, and the fabric has that relaxed natural look I was hoping for. I have already worn it with several different sandals.”

Michelle V. Cape Town ✓ Verified purchase
South African woman wearing a mint embroidered Amara dress
★★★★★

“Such a beautiful soft green. I wore it to a family lunch and loved that the embroidery gives it something special while the shape still feels relaxed and very easy to wear.”

Priya N. Umhlanga ✓ Verified purchase
South African woman wearing a pink embroidered Amara dress
★★★★★

“I bought this for my sister's birthday lunch. The colour is soft and beautiful and the embroidery is lovely. I felt special in it, but still completely like myself.”

Aisha P. Sandton ✓ Verified purchase
South African woman wearing a neutral colour-block Amara maxi dress
★★★★☆

“I wasn't completely sure about the different panels when I ordered it, but they fall beautifully once the dress is on. It feels relaxed without looking shapeless, and I love the pockets.”

Carla J. Somerset West ✓ Verified purchase
South African woman wearing a beige and black Amara kaftan
★★★★★

“One of the easiest pieces in my wardrobe. I add flat sandals and earrings and I'm ready. The black lines give it enough structure that the relaxed shape never feels too plain.”

Nokuthula R. Johannesburg ✓ Verified purchase

Amara's mother surrounded by her creations

A DIFFERENT PART OF OUR STORY

BY HER HANDS

Amara’s mother found her own way to carry Grace’s legacy forward through pieces created with patience, personality and the same care she grew up watching.

She creates. Amara chooses.
Both learned from the same woman.

DISCOVER BY HER HANDS

FROM HER COLLECTION

SHOP ALL

NEED A LITTLE HELP?

FREQUENTLY ASKED QUESTIONS

Everything you need to know before placing your order.

Do you deliver across South Africa?

Yes. We deliver to customers across South Africa. Once your order has been dispatched, you'll receive an email with your tracking information so you can follow your parcel until it reaches you.

How long will my order take to arrive?

Delivery times depend on your location and the shipping method available for your order. As soon as your parcel has been dispatched, you'll receive a tracking link so you can follow its progress through to delivery.

How do I choose the right size?

Each product page includes sizing information to help you choose the best fit. We recommend comparing the measurements with a similar piece you already own and checking any product-specific fit notes before ordering.

What if the fit isn't right?

If your piece isn't quite right for you, you have 30 days from delivery to request a return. Items must be unworn, unwashed, in their original condition and returned with all original tags attached.

Which payment methods do you accept?

We accept the secure payment methods displayed at checkout, including major debit and credit cards. Payment information is processed securely and your card details are not stored by Amara Sandton.

What if I receive a damaged or incorrect item?

Please contact us as soon as possible with your order number and clear photos of the item you received. Our customer care team will review the issue and help arrange the appropriate solution.

30-DAY RETURNS

Changed your mind? You have 30 days from delivery to request a return.

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